Join Rob Cosman as he chats with William Gasner, the CMO and co-founder of Stack Influence, about the evolving world of influencer marketing. Discover how micro and nano influencers are reshaping e-commerce strategies, the challenges of influencer collaborations, and why you should be using influencer marketing for your ecommerce products even as part of the launch! Whether you're an aspiring influencer or a brand looking to leverage social media as a DIY or looking for a managed service, this episode is packed with insights and practical advice to help you navigate the influencer landscape effectively.
We dig into costs, how not to get scammed, how to find good invluencers and how to track success. This was packed with nuggets including how to lower your amazon referral fee to only 5% on infludencer sales!
Takeaways
-Influencer marketing has evolved significantly over the years.
-Micro-influencers can provide better engagement than celebrities.
-Finding the right influencers requires research and creativity.
-Measuring ROI in influencer marketing can be complex but essential.
-Avoiding scams in influencer marketing is crucial for brands.
-E-commerce platforms like Amazon benefit greatly from influencer marketing.
-Becoming an influencer requires passion and niche focus.
-PR can enhance brand visibility and credibility.
-Testing different strategies is key to success in influencer marketing.
-Building long-term relationships with influencers can yield significant benefits.
Resources & Links Mentioned in This Episode:
https://www.stackinfluence.com/ – Influencer Platform
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