In this episode, we delve into the world of programmatic advertising (PA). Craig Harding, Cor Comms Marketing Director breaks down the complexities of this powerful digital marketing tool.
In this episode we dive into:
- What is Programmatic Advertising? A clear and concise definition of programmatic advertising, explaining how it is a natural transition from traditional advertising methods.
- How Does it Work? A step-by-step breakdown of the programmatic advertising process, including real-time bidding and automated ad buying.
- Where Programmatic Advertising Fits in the Marketing Funnel? A discussion on how programmatic advertising can be used to attract, engage, and convert potential customers at various stages of the buyer's journey.
- The Programmatic Landscape: An overview of the different channels and platforms available for programmatic advertising, including podcasts, connected TV (CTV) and digital display advertising.
- Targeting Your Audience: A deep dive into the advanced targeting capabilities of programmatic advertising, such as demographic, behavioural and contextual targeting.
- Measuring Success: An exploration of the key performance indicators (KPIs) used to measure the effectiveness of programmatic campaigns, including impressions, clicks, conversions, and return on investment (ROI).
- Cost Considerations: A discussion on how a cautious introduction with smaller budgets can create confidence prior to scaling and committing increased budget amounts.
