How does the UK's biggest gym chain approach Group Fitness? What are the differences between low cost Group Fitness and the rest of the market?
In this week's podcast, I’m talking to Dave Cross, Group Fitness Manager for Pure Gym, the UK's biggest gym chain. We talk about how they approach programming, being a low cost provider, what formats they focus on and how they empower their staff to teach Group Fitness. And finally, we touch on how they pivoted when lockdown hit - and I think Dave’s approach to this is up there with the best I’ve seen from anyone!
This is the first time we’ve looked into the low-cost segment of the market, which makes up a HUGE portion of fitness. It’s a really interesting perspective, and, if you’re a very experienced Instructor, quite different to what you might be used to. Enjoy the episode!
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