“The P.I. Method is really how I am able to create such high-converting copy.”
— Nicola Moors
Copywriter Nicola Moors has a unique approach to market research — she calls it the P.I. Method!
In addition to just sounding cool, the method has helped her produce six-figure launches and 200% sales increases for her clients!
No, Nic isn’t a private eye. But she did learn both this skill and her awesome talent for crafting story-centric copy through her 6 years of work as a journalist.
Nic wrote first-person, ‘real-life’ features based on interviews with people who lived through remarkable (and often traumatic) events. She developed legit interviewing skills and became a total pro at extracting all of the juicy details.
Nic loved being a journalist, but took a copywriting course in 2018 because she wanted to learn a new skill and maybe launch a side hustle...
...and she got her first client the day that she launched!
“Before becoming a copywriter, I had no idea what one was. I’d never watched Mad Men,” Nicola says. But she quickly became OBSESSED with the buzz of working on launches and up-leveling her skills.
....and discovered that there is a ton of crossover between journalism and copywriting.
Nic uses specific interview techniques learned during her journalism career to extract crucial information during chats with clients and research methods that help her write consistently compelling copy with messaging that always hits the mark.
Hit play and find a new way to work! In this episode, you’ll learn:
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About Nicola Moors
Nicola writes funnel copy for her client’s launches using research and interviewing techniques learnt during her 6-year career as a journalist. She has extensive experience in the art of storytelling and injecting emotion into copy. Her writing has been featured in publications across the world including Mail Online, The Telegraph, Huffington Post, and dozens more.
Highlights:
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NICOLA MOORS
https://www.instagram.com/nicolamoors
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