“The seller doesn’t really have the power… the buyer now has all the power.”
— Julie Gohring
When I say “salesperson,” what pops into your head? Was it a stereotypical slimy car salesman? Was it a pushy timeshare agent?
When it comes to those “Most Trusted Professions” lists, salespeople generally tend to fall at the bottom — and that can be blamed on the old paradigm for selling. This sales style can be seen in movies like National Lampoon’s Vacation: pushy, aggressive, and often kinda sleazy!
In a post-Covid world, people definitely crave more meaning and connection — and that translates into wanting to buy from people that they trust and relate to. They also have access to a ton of information at their fingertips, so they’re a LOT better informed than customers 20 years ago.
It’s definitely time for a mindset shift around sales!
Feminine leadership and sales coach Julie Gohring teaches the new paradigm for selling, one built on connection and inclusion rather than fear and lack.
“Selling is really an exchange between two people. That’s all it is,” Julie says. “To sell means to give… I always connected selling to a chance to connect with someone — a chance to get to know someone and be curious about what they’re like. And also maybe be able to help them get something that they want.”
Hit play and find a new way to work! In this episode, you’ll learn:
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About Julie Gohring: Julie Gohring is a feminine leadership and sales coach who has sold everything from cookies to clothing to pharmaceuticals. She believes that taking a feminine approach to sales can make the process much easier — and feel less sleazy.
Highlights:
00:33 Intro
01:11 Meet Julie Gohring
07:11 Costa Rica synchronicity story
12:13 The old paradigm
15:36 The new paradigm
17:07 Vibe v. fear
19:07 Mindset shifts
22:20 Origin of business practices
23:35 Nordstroms story
27:03 What feminine selling looks like
30:58 Main role in sales conversations
32:07 Let go of expectations & set intentions
35:26 Pre-call plan sheets
37:15 Quality over quantity
45:22 The Christy Questions
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Julie Gohring
Instagram: https://www.instagram.com/sellingisfeminine
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