In this solo episode of The Optimal Aging Podcast, host Jay Croft shares five key lessons he’s learned from promoting his new book, Selling Longevity, and appearing on multiple podcasts. These takeaways will help fitness, health, and wellbeing professionals better connect with the over-50 market — a powerful audience with time, resources, and motivation to invest in their health.
You’ll hear why telling stories beats quoting statistics, how to build trust with quick wins, and why aligning every aspect of your business matters. Jay also offers actionable steps you can start implementing today to refine your marketing and improve client engagement.
Whether you’re a gym owner, trainer, or wellness coach, these insights will help you present your business more effectively, sell more persuasively, and serve your clients better.
Timestamps
00:00 – Why small changes can make a big impact
01:30 – Welcome and book launch update
03:00 – Lesson 1: Understand the over-50 market
05:00 – Lesson 2: Lead with stories, not statistics
07:00 – Lesson 3: Build trust with quick wins
10:00 – Lesson 4: Master your message so you can improvise
13:00 – Lesson 5: Align every part of your business
15:00 – Recap of the 5 takeaways
15:30 – Where to get Selling Longevity and connect with Jay
Episode Outline
1. Understand the over-50 market
2. Lead with stories, not statistics
3. Build trust with quick wins
4. Master your message so you can improvise
5. Align every part of your business
Resources Mentioned:
🎤 Host: Jay Croft
Jay Croft is the founder of Prime Fit Content and author of Selling Longevity, helping fitness and wellness professionals grow their businesses with more people over 50.
🌐 Podcast Website: primefitcontent.com
📱 Instagram: @primefitcontent
💼 LinkedIn: Jay Croft
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