Born at Pasadena’s Huntington Hospital, Robert (Bob) Michero was raised in Alhambra and South Pasadena, California, and graduated from South Pasadena High School, California State University of Los Angeles, and attended UCLA’s Anderson School of Business.
Bob is a 45 year+ veteran of the Wine, Spirits and Food Industry, encompassing the operations and strategic management of Retail, Wholesale-Distribution, Importing Exporting Compliance, National Sales and Marketing, Winery Operation, and Wine Cellar Design and Acquisition. Over this time, he has lived and worked in France, Italy, New York, and California. Throughout, he has held the positions of Vice President-General Manager of Young’s Market Company of Los Angeles, Managing Director of Maddalena Brands-San Antonio Winery of Los Angeles, Vice President Partner of Dreyfus, Ashby & Company of New York, Co-Owner-Partner of Chocal LLC-Single Origin Chocolate and Vanilla Ice Cream and most recently as Vice-President-Riboli Wines of San Antonio Winery.
During Bob’s youth and throughout his college and post college years, he was always involved in sports, playing on organized teams in baseball, football and basketball. He is still an avid skier and golfer. Bob learned how to read and play music beginning when he was 6 years old as a student of percussion at Pedrini’s Music in Alhambra, California. This became one of Bob’s major activities as he went on to play for the Alhambra All-City Orchestra in his youth. As he matured, he played percussion with a variety of small orchestras and jazz groups while in college. Music has always been a major part of Bob’s life and coalesced after 50 years when he joined the Pasadena Symphony Association’s (PSA) Board of Directors. For over ten years Bob served as Vice President Finance & Treasurer for the organization and is currently President of their Board of Directors. As the Pasadena Symphony Association heads towards its’ 96th year of operation, besides being the San Gabriel Valley’s major icon for live musical concerts, it is known for the highest quality of musical performances through their Classical Symphony Series at the magnificent Ambassador Auditorium, their Rusnak Summer Pop’s Series at the Los Angeles County Arboretum, their wonderful Pasadena Youth Symphony Orchestra consisting of eight ensembles with over 800 children participants and as being the major teaching organization for the music education program for the Pasadena Unified School District during the Pandemic which serviced over 9,700 students.
Lastly, Bob has been instrumental in raising significant funds for Pasadena’s Huntington Hospital’s Trauma Center for the last 36 years, and has served as the Chair for the Wine, Spirits and Beer Committee of the Huntington Hospital~Parkway Grill Fall Food & Wine Festival during this time.
Facebook: https://www.facebook.com/robertmichero/
Website: www.pasadenasymphony-pops.org
Email: rmichero@pasadenasymphony-pops.com
Phone: (626) 793-7172 Ex 10
Mailing Address: 150 So Los Robles, Ste. 140, Pasadena, CA 91101
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