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New is exciting. It’s why there’s a frenzy every time Apple announces a new product or Starbucks releases a new drink. But like the Apple Pencil and the Unicorn Frappuccino, they’re not always an improvement on what’s already out there. Don’t get caught up chasing the new, shiny marketing idea just because it’s the current […]
The post Don’t Chase the Bright Shiny Objects! – LFMM 204 appeared first on Spotlight Branding.
