Description

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Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice.

📌 Key Takeaways

• Great content attracts ideal cases and filters out the rest.
• You don’t have to serve everyone—focus your messaging with intention.
• Your niche should guide the stories, services, and pain points you highlight.

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