Description

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Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sharp episode, John and Mike unpack why “protect” might be the better word for your law firm’s branding. If you’re tired of sounding like every other lawyer out there, this one word swap could make all the difference.

📌 Key Takeaways

• “Protect” offers a more thoughtful, lasting tone than “fight.”
• Word choice shapes how potential clients emotionally connect with your firm.
• Using overplayed language makes your messaging blend in, not stand out.

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