Description

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Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts.

📌 Key Takeaways

• Most clients care about results, not credentials.
• Leading with benefits makes your content more relatable.
• Consistency helps you speak to more client needs over time.

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