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🤖 Why is Google sending potential clients to other law firms first in 2026? In this episode of Law Firm Marketing Minute, Danny Decker breaks down how AI-powered Google search is changing what clients see and why some law firm websites are being prioritized over others. Danny explains what today’s search engines are actually looking for, how client behavior around decision making has shifted, and what solo and small law firms need to update on their websites to stay competitive in modern law firm marketing without chasing trends or gimmicks.
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