Description

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🧠 With AI platforms like ChatGPT changing how people find information—including lawyers—the game has officially changed. In this episode, Danny and Mike talk about the long-overdue shift toward content that actually helps real people. After years of pushing for authenticity over keyword stuffing, they break down why writing for humans isn't just good practice—it’s now a strategic advantage. If you’ve been waiting for validation that your content should sound like you, this is it.

📌 Key Takeaways:

• AI platforms are prioritizing human-first content over SEO tricks.
• The approach Spotlight Branding has always promoted is now the industry standard.
• Writing for real people gives you a competitive edge in today’s search landscape.

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