Description

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💡 In this episode, Mike and Eddie break down why so many law firm blogs fail to keep readers engaged and what your audience is actually looking for when they land on your content. From ditching pointless hypotheticals to structuring your blogs so clients can quickly find the answers they’re desperate for, this conversation is packed with simple fixes that can transform how people interact with your firm online. If you're trying to create content that holds attention and builds trust, this episode is for you.

📌 Key Takeaways:

• Why hypothetical stories in blogs push readers away
• How subheadings, bolding, and structure guide readers to the answers they want
• The mindset shift attorneys need to write client-centered content

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