Storytelling in business has become a trendy idea. It could after all, make the difference between whether someone stays engaged with you or tunes out. Or whether they buy from you or pass you off as uninteresting. But navigating storytelling in business may not be as straightforward as you believe.
Gabrielle Dolan is an international speaker on the subject whose clients have included VISA, Amazon and even a US president's foundation. She was awarded the 2020 Communicator of the Year by the International Association of Business Communicators Asia Pacific region. Her new book Magnetic Stories shows you how to use brand storytelling to stand out from the crowd.
Scroll to the bottom for details of a limited-time promotion for her book.
Quotes From Episode
"One of the big reasons we are reluctant to share stories in a business sense is this whole fear of judgment. A lot of people say, 'No one would be interested in my stories because they're normal and pretty boring.' But that's why we're interested in them because they're normal, that allows us to relate to them. So sometimes I think it's a case of getting out of your own way".
"There's a company called Mekong Capital based in Vietnam and they're an investment company. When they pull their potential investors to a meeting, instead of going through PowerPoint presentations talking about how much growth they've had...The CEO actually starts with each one of them sharing a story about the biggest mistake they ever made."
-Gabrielle Dolan
Don't miss:
-Why Gabrielle chose to leave her job to focus on business storytelling
-The Barbie Doll discovery that changed her mind about the company
-How to fix brand reputation when the worst happens
-Why an investment company prefers to talk about its mistakes with potential investors
-Sharing authentic stories in a way that doesn't end in disaster
Recommendations:
The Leader’s Guide to Storytelling - Book by Steve Denning
Connect with Gabrielle Dolan:
Mobile: +61 421 785 358
Email: enquiry@gabrielledolan.com
Website www.gabrielledolan.com
Gabrielle's 7 Day Storytelling Starter Kit
You can pre-order Magnetic Stories at many online bookstores before it is in-store 1 March:
To receive your free gift, simply buy your multiple copies (five or ten) from any supplier and email your receipt of purchase to Gabrielle Dolan Consulting. Please include your postal address so they know where to send your books.
Connect with Upon Arrival:
Email: uponarrivalpodcast@gmail.com
