Description

It’s the launch of the Think Like a CFO Podcast, devoted to helping women entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

“The numbers become emotional when the common response is that people fear the numbers. They get anxiety or embarrassment that they don’t know their numbers. It doesn’t need to be that way!”

- Melissa Houston, CPA

In this episode, you’ll learn:

• Why 7-figure sales don’t mean a thing if the rest of your numbers don’t add up
• The three main financial reports that every entrepreneur and small business owner needs to be able to read: your balance sheet, profit & loss statement, and cash flow statement
• How developing a proper budget will turn your ‘goal’ into a ‘plan’

“A goal without a plan is just a wish.”

- Melissa Houston, CPA

Highlights:

• 1:13  Why should you Think Like a CFO?
• 3:08  The Think Like a CFO mission statement
• 3:54  What is a CFO and why are they important?
• 5:50  Number anxiety is real… but it’s SO worth moving past it!
• 8:10  What to expect from the Think Like a CFO podcast — and what you will learn
• 9:32  Meet Melissa Houston: CPA, entrepreneur, and money columnist
• 10:53  Why 7-figure sales won’t necessarily make you a success
• 15:00  Play on your strengths and get help with your weaknesses
• 17:30  3 main financial reports you need to assess
• 17:56  How a budget changes your ‘goal’ into a ‘plan’
• 19:58  Should you outsource the financial portion of your business?
• 20:51  Understanding cash flow and cash plan 

Links:

Forbes.com column: https://www.forbes.com/sites/melissahouston/#6e18f3295ee8

Entrepreneur.com column: https://www.entrepreneur.com/author/melissa-houston

The 5-Step Roadmap to Biz Finance Freedom

https://melissa-houston-cpa-cga.mykajabi.com/5-step-roadmap-to-biz-finance-freedom

Work with me

https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com.

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa