In this episode of BRAVE COMMERCE, co-hosts Rachel Tipograph and Sarah Hofstetter welcome Victoria Lozano, EVP of Brand Marketing at Crayola, to discuss how this iconic brand continues to innovate and make an outsized impact with a lean team of fewer than 2,000 employees.
Victoria shares Crayola's enduring purpose rooted in fostering creativity for over 120 years and how this mission influences everything from the company's nimble operations to its strategic diversification into entertainment and location-based experiences. Learn how Crayola remains a household staple while expanding its role in children’s development and education.
The conversation also explores how Crayola balances its global brand presence with challenges in international markets, its decision to move away from DTC (direct-to-consumer) fulfillment, and the bold leadership moves that keep the brand thriving. Victoria reflects on the bravery of personal milestones and the ongoing journey of maintaining a brand cherished across generations.
Hosted on Acast. See acast.com/privacy for more information.
