Description

Learn more about how to target the Latinx Community with Javier von Westphalen from Emergent Element.

Key Takeaways: 

• What is the most common mistake in global brands when targeting different cultures?
• We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.
• How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience. 
• How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.  

Connect with Javier

• Check out Javier’s website
• Follow Javier on Twitter
• Connect with Javier on LinkedIn and Facebook
• Contact him by phone (410) 989-5484

Resources Mentioned

Find on episode webpage.

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