I’ve got a special treat for you today. In the past few months, I’ve been learning a lot about podcast sponsorships. But lately, I’ve also been consuming a lot of content about partnering with brands through influencer marketing.
Now you might be wondering, what does a podcast have to do with content creators and influencers?
Podcasting is a creative form of content. It really depends on what you want to do with your podcast, but the ways in which influencers and content creators build their audiences and promote their creations relate to how you can build partnerships of your own.
Today, I’m going to share some of the things podcasters can learn from content creators, particularly, how to land brand partnerships, what to look for, and how to improve your negotiation skills to land more profitable brand partnerships.
On a quick note, If you're interested in how to prepare your podcast for future brand sponsorships, check out episode 95 where I covered that topic.
For full show notes, head over to thepodcastbabes.com/podcast
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