Description

Steve Kyles is a partner with Mortgage Marketing Animals, one of the top mortgage coaching programs in the country for loan officers, as well as a top-producing branch manager at Success Mortgage Partner. He's also the host and founder of the Loan Officer Leadership podcast, one of the top podcasts for loan officers across the nation. With over 17 years of experience in the mortgage business, Steve is passionate about coaching other loan officers and sharing the tools that help him succeed.

In this episode of Mortgage Connects, Steve shares:

• Why you shouldn’t focus on leads until you focus on lead conversion
• How he keeps from losing customers by only quoting rate ranges, not quotes
• Why cost transparency can help your buyers understand the monetary value you provide
• How to win over buyers who rate shop by asking then to commit to you upfront
• Why you shouldn’t put off doing something until you think you’ll do it good enough

Thanks for listening to Mortgage Connects, an MGIC podcast. If you have questions, comments, or want to get involved, send an email to mortgageconnects@mgic.com.

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