For all the excitement over the start-ups in the alt-meat space, it’s the giant multinationals, like Cargill, Tyson and ADM, with the muscle to make the biggest splash. Leticia Gonçalves, president of global foods for ADM, is leading that company’s holistic approach to the alt-protein supply chain. Gonçalves discusses ADM’s new deep dive report into what consumers are thinking now about the alt-protein sector, and the company’s omnichannel approach to investing and innovating for the next generation of alt-meat.