Several companies across several continents are blazing a trail to a future cultivated meat market for consumers. They have, invariably, run into slippery slopes and rock slides. One company that has run into fewer obstacles is Australia’s Vow. Adding a tablespoon of showmanship to a gallon of hard-core R&D, and remaining dedicated to not just novel technologies but novel food experiences, Vow is both producing a product that is consistently on the market and is planning a series of new announcements in the near future. Vow CEO George Peppou joined MeatingPod from Australia to discuss the cultivated meat business in general, and Vow’s business in particular.