Description

Do good and make money. This week on the She Built It® Podcast Laura Probst shares how she helps companies, individuals, and nonprofits figure out the impact and the good that they want to do in the world while also making money. “I help companies discover what is your purpose beyond making a profit? Why are you here? And if you articulate that to all of your stakeholders, investors, employees, clients, and your prospective clients, you're going to be more successful.”

We talk about…

• How she helps companies and individuals find their purpose beyond making a profit.
• Why Laura suggests creating working groups within your company to weigh in, create, and then implement a social impact strategy
• How she believes you bring joy to your day. No one can impact it and no one can take it from you
• Why volunteering with global brands led her to launch her company, Do Good: Make Money

Laura Probst is a marketing and sustainability thought leader for CPG, luxury, real estate and media brands, having led impact at The Honest Company and built award-winning purpose and ESG programs for Blackstone, Paramount, and Dermalogica, among others. In her current position as CEO of Do Good: Make Money, she has helped dozens of COOs, CMOs and product development teams reduce operating costs, increase revenue, and gain access to additional capital through philanthropy, risk mitigation, and community investment.