Send us a text
On this episode of the Growth Leap Podcast, I chat with Christian Hoppe, co-founder of Forwrd Agency. This digital marketing agency has cracked the code for driving revenue for sustainable e-commerce brands with YouTube ads. With over 15 years of experience in digital marketing and advertising, Christian shares how he discovered the power of YouTube ads as a performance channel and his unconventional approach to designing effective creatives.
Key Takeaways
- YouTube ads are a powerhouse for direct response marketing, driving significant revenue for e-commerce brands.
- Success hinges on precise targeting and smart creative content. The goal is to engage the right audience and prompt action, not just chase high view-through rates.
- Start your YouTube ad budget at $10,000 to $20,000 monthly, but ensure your product or service truly fits the market.
- Quality and structure of creative content are critical to ad performance.
- Close collaboration with clients on creative development and media buying is essential for achieving top results and exceeding client expectations.
Where to find Christian:
Where to find Michel:
Support the show
Follow us:
