Did you know your business's identity and its way of interaction can shape your customer base and affect your business's growth trajectory? My guest today is with Paul Starrett, the owner of White Heart Insight. Join us as we discuss team building, the relevance of consumer behavior in branding and marketing, and understanding the difference between advertising and brand identity. Listen as Paul shares his experience of building and promoting his business based in Augusta, Georgia, insights about small businesses and its dynamics, as well as the importance of human-centered communication and connection in business.
Guest Resources
https://www.linkedin.com/in/paul-sterett
https://www.youtube.com/user/WhiteHartInsight
https://www.instagram.com/whitehartinsight
https://www.facebook.com/WhiteHartInsight
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