Awareness is a stat that we've lived off for a LONG time in sponsorship...but today that stat is not as strong as it used to be with our ability to track the activity on digital ads.
So should we totally get rid of it? No
Rich and I dive into the best times to use the stat and how you can evolve your sponsorship packages to reach your sponsor's goals with the stat.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD
