More than 90% of all podcasts never make it past 10 episodes.
That's a scary stat but as podcasting continues to grow in listenership and adoption, I'm going to break down the key things you need to plan to make sure you get past that episode mark and more.
In this episode, I'm going to break down the following steps:
- Determine the type of show you want to have: Consider the purpose of your podcast and the format that will best serve your audience.
- Consider the personal ROI of the podcast: Determine the goals you hope to achieve through your podcast, and consider how it will benefit your company and personal brand.
- Establish how you will be measuring success: Determine the metrics you will use to track the success of your podcast, such as number of listeners or engagement with your content.
- Identify the host, equipment, and talent needed: Determine who will host your podcast, and choose high-quality equipment, including a microphone, recording software, and headphones, to ensure that your podcast sounds professional.
- Plan the show itself: Consider the ads, products, or services you want to promote, as well as the music, intro, and outro you will use. Create show art and branding, and set up a landing page on your website.
- Map out your processes: From idea generation to recording, editing, organizing, uploading, and distribution, determine the steps you will take to produce each episode.
- Establish a set recording schedule: Determine a consistent schedule for recording and releasing new episodes, and make sure to honor it.
- Leave room to improve your processes: Continuously assess and refine your processes to ensure that you are using the most efficient and effective methods. Remember that what works for you or a client may not work for everyone, so be open to trying new approaches.
Checkout our FREE course on how to start a video-first podcast
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