There’s an awful lot of noise being made about the truck driver shortage.
But like most things in life and politics--it’s usually much more nuanced than the surface-level discussions.
This is what I discovered while in Texas giving a speech covering “Retention is the New Recruiting” which helps trucking companies use content marketing to ease their hiring woes.
I’m breaking down multiple ways to use driver interviews to find any pain points you might be missing so you can stop those pain points right in their tracks and also highlight the drivers who want to share their stories.
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