In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage - a marketing logistics agency - to dive deep into why it's important for marketers to know their math.
TIME STAMPS:
00:04:27 Use data to measure ROI.
00:06:20 Invest in marketing technology.
00:12:37 Track interested buyers quickly.
00:19:26 Try new things to succeed.
00:23:48 Post regularly and engage.
00:32:29 Don't take cold calls lightly.
00:39:03 Track funnel metrics closely.
00:41:31 Marketing: Prove the Math.
00:46:43 Outsource and strategize.
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