Struggling with sales goals and questioning your marketing strategy?
The latest TMSA benchmarking study shows an alarming shift in freight marketing, with companies failing to retain customers not because of pricing but because they can't grow alongside their clients' needs.
In this episode of Everything is Logistics, Blythe and Grace Sharkey discuss how freight marketers are totally sleeping on direct mail, which produces way better engagement rates than digital channels - we're talking 80-90% open rates compared to email's measly 20-30%.
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