Description

Ready to adjust your messaging to earn new business and better business? In this special 'best of' edition, we're cutting through the noise to bring you your favorite, most impactful marketing and sales-themed episodes. No fluff, no fakery—just what's working right now for the thinkers in freight.

You can binge this one over the holidays for ideas and inspiration to refine your strategy for the new year.

In this episode, we revisit five key conversations:

1. The Supply Chain is the Product: A solo episode on how to stop selling shipments and start selling your entire supply chain journey as a competitive advantage. Starts at 5:35-minute mark.
2. TMSA Study Deep Dive: Grace Sharkey joins the show to unpack the surprising data from the Transportation Marketing & Sales Association on what's really happening in our industry—from budgets and sales quotas to the tools marketers are actually using. Starts at 36-minute mark.
3. The Best Reddit Freight Sales Tips: We scoured the freight broker subreddit for years to find the most valuable, unconventional, and effective sales tactics that are getting people in the door. Starts at 1:47:24-minute mark.
4. How Marketers Are Actually Using AI: Moving past the hype to discuss the smart AI tools that work when you put them into practice right now. Starts at 2:25:44-minute mark.
5. A Modern Marketer's Guide to SEO: A masterclass on navigating SEO, AEO, and GEO in the age of AI, finding low-hanging fruit, and answering the question: "should you even be blogging anymore?" Starts at 2:56:15-minute mark.

Whether you're looking for high-tech digital strategies or fundamental tactics that are making a comeback, this episode is packed with useful takeaways to fuel your 2025 planning. 

Watch the video versions of these episodes on YouTube: 

• The Supply Chain Is the Product
• TMSA Study Unveils Winning Freight Marketing Strategies
• Best Reddit Freight Sales Tips
• How Marketers Are Actually Using AI: New Data + Smart Tools That Work 
• Logistics SEO

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

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