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Listen, laugh and learn with Sacha and Ish as they share their experience, thoughts and tips to build skills that are Not So average and a career that’s Not So Ordinary.
Ish Cheyne is the Head of Fitness in New Zealand for global fitness juggernaut Les Mills.
Sacha Coburn is the COO of Coffee Culture, a leading group of boutique coffee shops, and the co-founder of thecompanyyoukeep.co.nz.
Today's episode is all about diving into the world of personal branding. We unravel the complexities of personal branding in the context of career development and leadership.
Key Points:
- The Modern Paradox:The paradoxes of personal branding in today's world. The idea of being yourself, yet not in a way that's always comfortable, is explored.
- Evolution from Reputation to Brand:Reflecting on the shift from building a reputation to crafting a personal brand and drawing connections to classic branding concepts like Kevin Roberts' "Love Marks."
- Online Presence and Employability: The conversation touches on the significance of aligning your online presence with the brand you want to project, especially for those early in their careers.
- The Ripple Effect:Our model highlights the layers of the narrative about you—from the inner circle to the outer layers. The danger of self-convincing inner stories versus outer perceptions is emphasized.
- Everyone's a Brand:We acknowledge the prevalence of personal branding in today's digital age, where everyone is a brand, easily accessible online.
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Insights and Takeaways:
Be conscious of how you are perceived and consider the congruence between your actions and the brand you want to cultivate.
Despite reservations about the term "personal brand," the episode aims to demystify the concept and empower you to actively shape your professional narratives.
Build a personal brand that resonates authentically
