The path to breakthrough ideas starts with… the bad ones.
In a world obsessed with perfection, Jason Keath makes a counterintuitive—and surprisingly liberating—case: bad ideas aren’t the enemy, they’re the engine. As the founder of Social Fresh and a longtime advisor to brands seeking creative edge, Jason argues that creativity is a process, not a personality trait—and the faster we get comfortable with failure, the faster we unlock genius.
In this episode, Jason and Jeremy talk about:
Whether you’re leading a brand, launching a product, or staring down a blank page, this conversation will help you stop polishing and start producing.
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