#WeChat #China #fintech #SuperApp
Mini-programs and the ecosystem design of WeChat, are unique. We discuss these and other differentiations of the WeChat journey (which continues) with Kevin through several examples and juxtapositions to the Western apps and BigTech companies.
Are SuperApps going to make it in other parts of the world?
Kevin Shimota was the global head of marketing and partnerships at WeChat (2016-2019) and has just published a book on this topic.
The world envies the business model that was born in China and baptized SuperApp in the West. In this episode, we also touch upon Tencent`s strengths that WeChat continues to leverage.
