#embeddedfinance #fintech #finance
Businesses of all sorts now have the opportunity to serve their customers better, acquire new customers, and add new revenue streams, by embedding financial services in their businesses.
It is no longer prohibitively expensive. The landscape of providers offering embedding services in compliant ways is growing.
Listen to the conversation on this topic with Lars Markull https://www.linkedin.com/in/larsmarkull/ whose been working in Open Banking and Embedding Finance for more than a decade.
Lars Markull is an embedded finance advisor and fintech investor. He works with non-financial brands and supports them in their journey of exploring, building, and launching financial products. Additionally, he is the publisher of the newsletter Embedded Finance Review and is hosting events under the same brand. He started his career in 2014 when he was a founding team member of the open banking provider Figo, and was an early hire at embedded banking provider Weavr, which he joined in 2020.
