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In this episode of Call Me CEO, Camille sits down with Bette Bentley — former comedy writer, mom of two, and the founder behind Skimpies: the TikTok-viral underwear alternative shaking up the women’s basics category.

Bette shares how a real-life frustration (yes, panty lines and uncomfortable underwear!) inspired her to create an entirely new product category. Since launching last fall, Skimpies has gone viral on TikTok, landed in Marshalls & TJ Maxx, and gained traction with Hollywood wardrobe teams including on Marvel productions.

This conversation is packed with humor, candor, and real-life grit as Bette opens up about entrepreneurship, mothering through big dreams, building a brand from scratch, and trusting your wild ideas — even the ones you’re afraid might sound “weird.”

What We Cover:

• The moment Bette knew she had to create Skimpies
• How comedy writing prepared her for entrepreneurship
• What building a never-before-seen product category really looks like
• The power of unfiltered storytelling on TikTok
• How Skimpies landed in national retail stores within its first year
• The surreal moment Hollywood wardrobe teams started calling
• Reinventing yourself as a mom and business owner
• Grit, failures, and the messy middle of creating something new

What’s next for Skimpies and for Bette’s journey


Connect with Bette:
TikTok & Instagram: @skimpiesbrand
Website: Skimpies (https://skimpies.com/) 

Connect with Camille:

 Visit www.camillewalker.co

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 Join the waitlist for The CEO Mindset™: Systems & Flow for the Modern Mompreneur