Bob Lachky is a St. Louis Marketing Legend. He was the Chief Creative Officer at Anheuser Busch and oversaw beloved advertising campaigns such as Wazzup, the Frogs, Real Men of Genius, and the 9/11 Clydesdale commercial.
Bob joins us to reflect on his career in Marketing, tell the creation story of famous ads, reflect on AB's significance within St. Louis culture, and analyze the current state of the Beer and Alcohol industry.
Bob is an incredible story teller, and an absolutely wealth of knowledge on Marketing and Advertising. He led a passionate, successful, and fun career and we appreciate him sharing his story with our listeners!