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Can we kill the word excellence? Please? Warning, the podcast episode you are about to listen to is a bit of a rant. As FieryFX has embraced our positioning as a marketing operations agency, every time I'm engaged with some sort of content about operations, it's using this word excellence.
Part of my reaction to this word is likely a hangover from corporate and that it's overused in situations where a large company is doing a disservice to its employees. All that comes to mind when I hear the word at this point is Mr. Burns drumming his fingers together and muttering “excellent” and I just want to kill it.
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