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I clearly remember a sign on an executive’s desk in a tiny 12 person company I worked for. It said “ Nothing happens until someone sells something.” Obviously he was a sales exec, but there was definitely truth in the statement. The same kind of statement is true about data: Nothing better happens until you use your data.
I know very few people get as fired up about this as I do, but that’s only because I have first hand experience on how it can transform businesses. So prepare to get all hot and bothered by data in this episode of Leverage Your Spark.
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