Our special guest, Jason Goldberg, shares his thoughts on what makes for an excellent shopping experience and where retailers fall short.
- How has shopping fundamentally changed? What makes for an excellent online experience, and how many retailers have actually mastered it? Is social commerce worth the hype?
- We ask these questions and more of our special guest, Jason Goldberg, Chief Commerce Strategy Officer for Publicis, podcaster, and Retail Geek. Jason is an eCommerce veteran and works with some of the top retailers in the industry to understand what really matters to customers. He’s not a fan of buzzwords, as he thinks they often obscure the real strategy behind them, but at heart, he is an omnichannel super-fan. He strongly believes that the key to success, both online and offline, is removing friction in the buying experience.
