Susan and Cissy talk about the importance of reinforcement. It is not just the use of reinforcement, but making sure to get it right. Is what you are using something the person will be want? Is everyone working with the individual applying reinforcement in the same way? Cissy and Susan have been lucky enough to work with many individuals with very interesting reinforcers which make for interesting ways to learn about the topic. They have made mistakes with reinforcers and seen others make errors. Have a listen and gather some ideas. Stay for the question. Thank you for listening.