"You've written and published your book. Congratulations! Your work is just beginning." That's the opening line from the introduction of the book entitled: The Evergreen Author: Master the Art of Book Marketing. The message that an author's work really begins when their book is published isn't new. What is new, or perhaps different, at least, is the other main theme in this book: that you should only engage in the book marketing activities that you enjoy. Enjoy! What's that about? It's apparently the only way authors can possibly engage in marketing their books over the long term. The Evergreen Author is written by Roseanne Cheng, a former high-school teacher and publishing marketing director turned cofounder of a company also named The Evergreen Author. Roseanne is our guest on this episode.
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