When it comes to social media, authors are no different from anyone else: if we want to raise awareness and engage in conversations with new people and new networks, we probably want to be active on social media.
But what do you do on social media? What do you say? Do you create posts using a carefully crafted persona? Or you do adhere to a rigorous campaign of authenticity.
Like so much in the publishing realm... the answer is that it depends. But there are some recent — and illuminating — cautionary tales.
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