“We all know one of the fastest and most impactful ways to get your knowledge out of your head and into the hands of many, while at the same time making a bigger impact and income, is to turn your expertise into a lead generation money-making-machine by producing an online course.” - Liz Boer
Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! I’m giving you all the basics you need to create an online course. There are so many reasons to love online courses; they can grant you the freedom to pursue your passions, consistent, scalable revenue, the ability to empower friends, build authority in your niche, or just let you hold a fancy title like “Boss Babe.” Whatever reason you want to create an online course, here are 10 steps you need to know to execute a successful and irresistible course.
[00:01 - 05:59] An Intro to Online Courses
[06:00 - 09:09] Prep and Plan
[09:10 - 10:41] Finding Your Perfect Buyers
[10:42 - 13:12] Develop Your Course Promise
[13:13 - 17:19] Crafting Your Course Content
[17:20 - 22:42] Pricing and Selling
[22:43 - 25:22] Closing Segment
Key Quotes
“When finding the perfect buyers for your topic, don't make the mistake of creating your course in a bubble before validating your idea. Success doesn't exist in a vacuum. Start studying other people that are having successes with similar offers and understand how they are messaging their offers to your perfect buyer.” - Liz Boer
“The course promise is the ultimate outcome you are promising to those who enroll in your course or program. Having a crystal clear course promise also ensures that only the right students are joining your program. This means higher completion rates, satisfaction rates, and lower refund requests.” - Liz Boer
Resources Mentioned
Let’s get connected!
You can find me on Instagram and Facebook. Visit my website https://lizboer.com
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