“Nothing is quite as compelling as a story. Through storytelling, your subscribers can get a full sense of what working with you is like. It will get them excited to achieve those results themselves. So pick a transformational or redemption story to talk about.” - Liz Boer
Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, we chat about how the process of getting coaching clients doesn’t have to be left to chance. Do you know where your next client is coming from? Here are tips and strategies on nurturing people into your business and closing the people who are ready for you, so that you never have to wing your lead generation strategy again!
[00:01 - 04:01] All It Takes is 3 Emails
[04:02 - 07:08] Email #1 - Transformational Story
[07:09 - 13:24] Email #2 - The ‘Us’ vs ‘Them’ Email
[13:25 - 28:47] Email #3 - Why Now?
[19:13 - 21:54] Wrapping Up!
Key Quotes
“The point of these emails is not for them to realize the need to work with someone of your profession. The point is for them to realize they need to work with you, specifically. This is your chance to show how you can change their life like no one else can” - Liz Boer
“To get your email subscribers over the line and actually buying your program, you need to show them how you can make them feel something positive or how you can alleviate negative feelings.” - Liz Boer
Let’s get connected!
You can find me on Instagram and Facebook. Visit my website https://lizboer.com
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