Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In today’s episode, we’re talking all about how to get into your course or product launch rhythm. There’s no worse feeling than pouring a huge amount of time, money, and effort into a launch only to have it not perform well. I’ll be talking all about pre-launch campaign mistakes and what you should do to nail your course and product launches every time.
In this episode we cover
[00:01 - 02:19] An Introduction to Pre-Launch Campaigns and Why They are Crucial
[02:20 - 04:47] Common Pre-Launch Mistakes
[04:48 - 08:47] How To Create a Successful Pre-Launch Campaign
[08:48 - 11:25] How To Grow A High-Quality Email Leads List as Big as Possible
[11:26 - 14:58 ] Your Task List to Deploy a Pre-Launch Campaign
Key Quotes
“When everything aligns; your messaging, your content plan, your launch strategy, and your sales results, it feels really good to launch your course or product. When you are in rhythm, you can enjoy the process instead of fearing a launch or going into it with sweaty palms, hoping and praying you hit your sales goals.” - Liz Boer
“If you are looking to scale, this is why it is so important to know your numbers. Because it can become a predictable sales machine and you can move over to passive income so much faster.” - Liz Boer
Resources Mentioned
Let’s get connected!
You can find me on Instagram and Facebook. Visit my website https://lizboer.com
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