The car parc in Canada has changed drastically over the past decade. The prevalence of European brands on our roads has increased dramatically; about one in 10 is now a European brand. Successfully tapping into that market requires offering specific engine oils and also providing a different style of customer service that those drivers respond to. That according to Donny Braga, Brand Marketing Manager – Passenger Car at Wakefield Canada, providers of Castrol product to the Canadian market. Recorded live at AAPEX 2024 with host Andrew Ross.
