Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
IN THIS EPISODE YOU WILL DISCOVER:
- The hidden hero and multiplierof your Sales process is: Your origin story
- How you need to resonate with people at both a cerebrum level through facts and figures, as well as on limbic level through an emotional side of your business, which is your story in most cases
- How as humans, we are wired to remember stories more than facts. You better have one as to why you are in business! We’ll show you how to do it in this Episode.
- How to put time and effort into crafting a story around your brand, by using words along with great visuals to staple the idea in someone’s mind.
- How to connect visuals with your story to get way better performing Ad campaigns.
- How to back your story with relevant and compelling data, to explain your narrative better.
- How these different layers of stories come in action as the brand grows: Your origin story, your customer’s stories about your product and stories that build you brand identity
- Your origin story makes you stand out in competition because it isunique to your business and provides context to why you are selling your product. The more competitive the space is, the more important it is to tell your story.
- WhyInstagram and Facebook are the best visual storytelling platforms in this age
- How top businesses don’t just run ads, they run stories connected with great visuals.
- Stories help other people remember your concept. And that’s the ultimate goal of a Sales Presentation
SPECIAL RESOURCES MENTIONED ON THE SHOW:
Psychologist Jennifer Aaker
Influence - Robert B Cialdin
Pre-suasion - Robert B Cialdin
The TB12 Method - Tom Brady
The X3 Bar - Dr John Janquish
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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
