If you’re interested in animation and haven’t seen The Unloved, a Christmas film for French supermarket Intermarché, then you probably haven’t been online in the past couple of weeks. Love for this piece has spread far and wide, way beyond its intended French audience. With hundreds of millions of views across various platforms, it’s a remarkable achievement.
What fascinated me is that the ads that are not only garnering a lot of negativity, but are generally not good this holiday season are AI generated. While the 2 ads that have received the most love and attention are argurably this one, The Unloved, and Apple’s stop motion piece shot on iPhone. They both have a lot in common - they were crafted by human storytellers and artists who love their craft.
So, after seeing The Unloved and absolutely loving it, I reached out to the Amanda Stubbs, the producer at Wizz, a Paris based production company to chat about this extraordinary piece of work.
If you haven’t seen it, please go check it out here, and be inspired.
Enjoy!
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Host & Producer: Michael Wakelam
Executive Producer: Eric M. Miller
Music by: Rich Dickerson
Audio Engineering: Mike Rocha
The Creators Society is a professional community uniting all disciplines of the animation industry. Our mission is to foster meaningful connections, encourage collaboration, and deepen the understanding of every role involved in bringing animated stories to life. Through networking, mentorships, education, and industry events, we celebrate the creativity and passion that drive animation forward, supporting the talented creators who make it all possible.
Learn more about the Creators Society, and how to become a member at creatorssociety.net
