Description

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💡 A peel-and-replace disposable mesh filter for dishwashers that makes cleaning food gunk fast, sanitary, and effortless. Sold in packs alongside dishwashers and detergents, it transforms a dreaded, messy chore into a simple pull-and-toss action—opening a recurring revenue stream with huge retail potential.


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Investor Pitch — EasyClean™ Dishwasher Filter

💡 Concept
Most dishwashers have a built-in filter to trap food particles, but cleaning it is messy, smelly, and unpleasant. EasyClean™ solves this with a thin, durable mesh cover that fits over the existing filter and is held in place with water-safe adhesive. Integrated pull-tabs allow users to lift it out without touching the gunk. Toss it, replace it, and you’re done—no scrubbing, no mess.

📈 Market Opportunity

Over 100 million households in the U.S. alone own dishwashers.

Filters require frequent cleaning, making this a high-use consumable.

Ideal for distribution in appliance stores, home improvement chains, supermarkets, and online marketplaces.

Subscription delivery potential via Amazon, Walmart+, or direct-to-consumer.


🏛 Regulatory & Manufacturing

Uses food-safe, heat-resistant materials to meet NSF standards.

Compatible with nearly all dishwasher models with minimal design variation—just model-specific sizing.

Production cost under $0.15 per unit; retail price point $5–$10 for packs of 10.


💰 Revenue Streams

1. Retail Sales — Big-box and online store presence.


2. OEM Partnerships — Sold as an official accessory with new dishwashers.


3. Subscription Model — Auto-shipped refills for recurring revenue.



🎯 Competitive Advantage

No direct mass-market equivalent—current solutions require manual cleaning.

Universal fit adapters make it compatible across brands.

Can be marketed as both a hygiene upgrade and a time-saving product.


📊 Financial Projections

Year 1: Target 5% penetration in U.S. households with dishwashers (~5M units sold).

Year 2: Scale to 20% penetration and expand internationally.

Break-even in under 12 months with wholesale adoption.


💵 Startup Capital Needs

Tooling and molds for mass production: $75K

Packaging design & marketing: $50K

First production run: $100K

Distribution & partnerships: $50K
Total: $275K for launch-ready operations.


🌍 Scaling Strategy

Phase 1: Direct-to-consumer sales online to validate demand.

Phase 2: Partner with major appliance retailers for point-of-sale placement.

Phase 3: License to dishwasher manufacturers for inclusion in every box.


🛡 Risk Management

Secure patents on mesh attachment mechanism and universal fit system.

File trademark for EasyClean™ to protect brand.

Establish manufacturing in multiple locations to avoid supply chain disruption.


🚀 Closing
EasyClean™ takes a universally hated household chore and turns it into a clean, simple, and recurring purchase. With minimal manufacturing complexity, massive market size, and an easy upsell to appliance buyers, this product is primed for rapid adoption and high investor returns.


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Dishwasher Filter